Financial institutions appraise a project from the marketing, technical, economic, and managerial angles. The principal issues considered and the criteria em such appraisal are discussed below.
The importance of the potential market and the need to develop a suitable marketing strategy can not be over-emphasised. Hence, efforts are made to (i) examine the reasonableness of the demand projections. (ii) assess the adequacy of the marketing infrastructure in terms of promotional effort, distribution network, transport facilities, stock levels. (iii) Judge the knowledge, experience and competence or the key marketing personnel.